Although Iran a four season country is rich in agriculture with high volumes of produce, the large population and high amount of fruit consumption has created the demand for more varieties of fruit and created the opportunity for growth in this sector. Although many sorts of produce are grown in the country, but due to the seasonal availability of the products, not all produce are available all year round. In addition, tropical fruits although highly favoured by Iranian consumers, are not grown in the country due to the climate. Periodic droughts, floods and freezing conditions occasionally affect local productions, increasing the demand for imported produce.
Iran’s plan to join the WTO over the years has also created the opportunity for growth in fresh produce trade and opened doors to foreign traders. Production should be based on relative advantage and the choice of investments in production or import should be carefully investigated. Free import of produce into Iran has also created competition among local producers and traders and contributed to the quality of the products and improvements in packaging.
Our high quality Zarrin products are supplied from multinational companies and many countries around the world as the policy is to choose for quality rather than quantity. Beside contracts with suppliers, spot purchase especially for banana is also being done professionally by Zarrin Group.